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Just arrived and brand new to Panache swimwear is the Ava Range featuring the Panache Ava Plunge Underwired Swimsuit with moulded cups that help shape the bust and a very welcome tummy control section made of power net in the front panel which pulls in the tummy! With subtle touches of embellishment it has sparkling diamante detail along the straps. To give extra support it has a back clasp bra fastener which can be unclipped and tucked under the suit when seriously sunbathing! Available in sizes 30-38D-G cup.

Panache Ava plunge swimsuit

Also in the range is a balconnet underwired bikini, again with moulded cups to shape the bust and centre front diamante triangle with detailed rouching. Matching pant is available which has the dazzling diamante detailing along the hipline. Available in sizes 30-38D-G, with low rise pants uk size 8 to 20.

It’s great to see that Panache have finally added the much needed ‘tummy support’ section which makes the world of difference when you are wearing an all in one!  The bust shape of this swimsuit is absolutely stunning and to say it is a little different from the standard black swimming costumes we are used to very reasonably priced indeed at £45.

Freya Active Scores Top Marks -
The team at Health & Fitness magazine have put their running shoes on to rigorously test the best high-impact sports bras on the market and Freya Active came out on top – receiving 5 out of 5 in all categories which included Style, Performance and Features.

The underwired style available in a wide size range from a 28-38 D-H was chosen for the tried and tested feature. Having only been launched 6 months this is a fantastic accolade to receive especially when competition came from long-standing sports bra veterans Shock Absorber and Triumph.

Cool, confient and controlled up to a H cup. Peak performancr starts with the perfect sportsbra. A bra that adds support and takes away bounce. Once that offers maximum hold with minimum movement. From keeping cool to keeping your shape and with great choice of sizes from C-H cup you can focus on results, get the edge with Freya Active.

What exactly sets Freya Active apart from the competition? It’s all in the design. Here’s how our sports bras give you the advantage.

Increase your comfort with advanced CoolMax fabric
Dries five times faster than cotton
Wicks moisture away from your body
Mesh panels for cool comfort
Red bras feature CoolMax Interior with Cool Plus yarn exterior

Designed for maximum support
Built up padded strap for comfort and support
Firm, flat bottom band for good anchorage
Lifts, shapes and supports, without compression

Soft cup sports bra
Inner sling which extends to the shoulder strap to enhance support and reduce ‘bounce’
Designed for high performance with full coverage
Suitable for most sporting activities

Underwired sports bra
Underwire for maximum shape and support
Wider curvature wire, comfortable and supportive fit
Puncture resist wire casing
Double fabric for firm support
Designed for high performance with average coverage
Suitable for most sporting activities

The perfect fit
Like all Freya lingerie, our Active range is carefully crafted to offer the best possible fit. This is especially important when you’re working out. That’s why all our products are tested on real people of different shapes and sizes, so they offer you the best possible results.

Family business Anita Dr. Helbig celebrates Anita Lingerie 125th anniversary!

My great-grandfather, Ernst Max Helbig, founded our company in Dresden in 1886. Even back then it specialised in body belts, corsages and orthopaedic articles. His son, Dr. Walter Helbig, then took control of the company in the 1930s together with his wife Martha, the former secretary of Ernst Max Helbig.

Anita Lingerie 125th Anniversary

It was thanks to Martha Helbig’s exceptional commitment to the product that, by the Second World War, the company had grown to become a prominent manufacturer of corsetry, corsages and bandages. Even then, particular attention was paid to different body shapes and perfect fit.

After the company was destroyed in Dresden in 1945, the business was moved to rented premises in Dresden and was run as a private company until its compulsory acquisition by the GDR in 1971.

At the same time, in 1949, Dr. Christine Weber-Unger, née Helbig, together with her husband Dr. Heinrich Weber-Unger, founded the company Anita Dr. Helbig GmbH as it is known today in Brannenburg, Bavaria.

In the 1960s, Christine Weber-Unger was already developing special underwear for women who had undergone breast surgery, as well as the first breast forms. With great sensitivity for the needs of the women affected, a complete range of bras, bodies, breast forms and bathing costumes was developed.

This laid the foundations of what we now know now as the Anita care® range.

The close cooperation with affected women, with specialist shops, and with dedicated self-help groups was and still is of great significance. Only by doing this can we continue to improve and develop the quality, fit and comfort of our products.

Therefore, we would like to express our special thanks to the many women who have tested our products, our faithful specialist shops and the dedicated self-help groups for their decades of support and for their trust in our products and our company.

We will make every effort to continue to improve our products and service in the future, for the good of our customers.

A big thank you,

Georg Weber-Unger
Executive director

We are very proud to stock at EnVie the first menswear range on our website from Mundo Unico mens underwear, all the way from Colombia. The superb fitting boxers offer unique suspensor technology and are designed to keep your man bits cool and comfortable with a special 3D shaped front section using only the top quality fabric mixed with Spandex to give you the perfect shape and hold. Available in sizes small through to XXLarge in an array of dazzling colours or simple and plain. Mundo Unico also offer trunks and swim shorts and matching jazzy socks. Due to the overwhelming demand we have had for these undies from both men and women we can now offer free postage to BFPO British Forces in Afghanistan and Iraq.

Mumdo Unico

The new Hotmilk Lost in a Moment nursing pyjamas are now in stock in georgous marshmallow lilac and bluey grey colours. The cotton rich nursing camisole has a ‘A’ frame drop down feeding cup which means that the top stays in place whilst feeding baby when the cup drops down to feed. These breastfeeding camisole tops are highly supportive and designed to hold your breast in place whilst feeding which is a great bonus to all breastfeeding Mums! The pyjama bottoms are a new design and made in a lightweight patterned cotton with contrasting lilac band with ruched sides that can be adapted as little or as much as you like, so you can get the length of the pyjama bottoms to fit you perfectly, or go for the cropped look – whatever takes your fancy! There is also a long sleeve top for those chilly winter nights which is a breath of fresh air in a lovely light off white colour, coming shortly. All pieces are available to buy separately in sizes small to XLarge.

hotmilk lost in a moment pyjamas

Panache maternity ranges – Alisha and Sophie, long awaited and brand new to the Autumn/Winter 2010 collection. Most of us end up a much larger size than normal when nursing and if you are a large cup size already it can be difficult to find a perfect fitting nursing bra. Panache are specialists in plus sizes and large cup bra sizes and have now taken their technology and mixed it into a fab range for larger cup sized maternity and nursing bras. Bras start at a 30-38 back and D-J cup. Matching briefs, thongs and shorts are individual sizes from 8 to 20 which is great as you can get your perfect size buying separates.

Panache Maternity

The Panache Alisha range is made from soft handle cotton lycra for comfort and support, the delicate embroidery ribbon slot detail adds a feminine touch, with six fastening positions to accommodate
the changing shapes for both nursing and support. Panache Sophie combines a nude base with classic black overlay to add extra choice within the range. The stretch lace mixed with soft simplex gives great shape and support with matching coordinates available in flattering short and thong shapes. Choose Envie for our fantastic range and expert advice for maternity bras.

Hotmilk maternity introduce the brand new Luminous range featuring bikini brief, sexy french knicker, drop cup nursing bra and early 2011 post pregnancy shapewear. A fabulous size choice of nursing bra including small and plus sizes from B-H cup in lace and microfibre with 100% cotton lining and champagne and gardenia tones to revel in when you wear this delightful lace trimmed ensemble. The feminine detailing of satin bows and diamantes enhance the simple profile of this set, making a sumptuous yet wearble addition to your maternity wardrobe.
HotMilk Luminous

Have you ever though these sets are fab but am I ever going to get back to my old shape? To help you do just that Hotmilk will be introducing, post pregnancy shapewear starting with a new tummy controlling brief. Relish the smooth profile created by the superbly designed high-waisted knicker which sits high to give a smooth, even finish from waist to bustline and has silicone gripper to ensure the garment does not move – non-restricting, yet figure hugging. Not to be worn whilst pregnant. View the Hotmilk Luminous nursing bra.

A great looking nightie (not too mumsey) at an excellent price too. The Carriwell breastfeeding nightshirt or nightie comes in a lovely light blue marl colour, is 100% natural cotton and has been a great hit with our pregnant ladies and new mums. Perfect to take into hospital with you – it is discreet, convenient and exceptionally comfortable offering one handed easy feeding for you and baby. Prices at £24.99 it’s one of the cheapest nightshirts available yet still exceptionally high wuality. Machine washable and dries very quickly, let’s hope Carriwell introduce some more different colours! Take a look at the video clip to see more details of this fab nightshirt.

Panache, the specialist in large cup bras has a superb collection of beautiful lace lingerie that finally fits those of us with larger boobs. Fitting up to a J cup,in certain styles – fantastic choice at last! Choose from very pretty feminine lace suspender belts, matching thongs, shorts, briefs, strapless lace bra, or balconette bras in ivory or black for both your light or dark side. Now offered at a substantially reduced price compared to the mrp. Buy while you can, popular sizes going fast!!!

In a tried and tested survey of eight international maternity lingerie brands by Pregnancy and Birth magazine HOTmilk scored the top spot with a perfect 10/10 score. Rated number one for being the sexiest, best fitting and most comfortable style, the HOTmilk lingerie was loved by both mums-to-be
and their partners alike! Pregnancy and Birth magazine Shopping Editor stated the lingerie was “comfortable, luxurious and very, very sexy… too good to be kept under wraps”. The brand’s UK celebrity fans include Denise Van Outen, Danni Minogue, Danielle Lloyd and Claudia Schiffer. The brand has also won the award for the best lingerie at the annual Pregnancy and Birth Bloom awards.